We're spending more money on this than any other promotion in UPN history. They've delivered to us a great pilot, and we want to get this out in as many places as we can.

Initiative understands who we are and where we are going. The Initiative network offers us the reach, the know-how and the creative talent to help us maintain our edge in the crowded and competitive media marketplace.

All the results went for us, but we are not getting ahead of ourselves. We all want promotion, but there are still a lot of games that need winning.

This promotion recognizes the considerable contribution Bruce has made to our company's transition to local search since joining us in the third quarter of 2005. He has put in place the structure needed to achieve our goal of being #1 in local search. Our team has a much tighter focus and the authority and accountability they need to achieve our objectives.

That's too late for us to be able to make promotion decisions in grades 3, 5 and 7, to accurately identify students who have to be invited to the Summer Success Academy.

I'll get in the ring (with Brinkley) when everything - the money, the promotion, the event - is right, ... I've had (10) pro fights. I'm smart enough to know I'm still in a learning phase. I'm not going to be pushed into the ring by rude comments. Log onto www.jessebrinkley.com and support him. Log onto www.joeygilbert.com , too. See you at Tahoe. Thank you.