We're not trying to cannibalize the [consumer electronics] industry. We want them to tap into the PC. No single company can do this themselves.

We really think the standards bodies should handle interoperability.

The equipment used on the show has 'AMD Live' stenciled on it.

We're focusing on the seamless connectivity of consumer entertainment devices.

This program is ideal for system builders.

Where we think the consumers' desire is really headed is how do they integrate more what's available on broadcast network?with what's available on a PC today and get one experience.