We're not talking about (traders) throwing crazy amounts of money in. Most of it is risk capital. A lot are testing the water: Are we for real? I understand that. It's a 15-month-old business. People are not going to have the level of trust that they have with a company they've known for years. They trade on our system because they're sports junkies and it's more interesting than talking about your stock in IBM.

Chris Rabalais