We're looking at extending the whole concept of computer wellness.

Users report that not only are they more aware of the need to stretch, but they also are motivated to maintain proper workstation setup.

We've found that people initially will use [the program] a lot, then they'll do it a little bit less, but then they come back.

There is a straight (heterosexual) man who embraced a mention of femininity. He responded to those marketing messages but ultimately had a reaction that's pushed him back to traditional masculinity.

What's intriguing is that part of the new masculinity, or M-ness, is man's recognition that he needs a woman. This realization comes, ironically, during the Era of Female Independence, a time when man can be replaced by boy toys, female lovers, abstinence, and even vibrators, ... Whereas men still need women, their traditional source of comfort and inspiration, women are increasingly less likely to feel the same about men. And that's changing everything about the rules of the game.

Given today's market conditions, we have determined that this strategy is the best way to service our Web publishers as well as advertiser clients. Our goal in this realignment is to leverage our media sales force more efficiently as well as improve client service levels with a dedicated senior level team focused on key sites and advertisers.