We're kind of setting up various Petri dishes full of experiments and then we'll be measuring and correcting. I think incremental improvement in your market always hits your bottom line pretty nicely - so if we can improve acquisition efforts by a half of a percent or a percent, or improve retention by one or two percent, that's very significant.

[We're interested in] understanding a little bit more about what different segments are interested in with our product offerings and perhaps doing a little bit more in the CRM area of connecting with them on content or events they might be interested in - so both acquisition and retention.

This database is of the entire market, not just those who are doing business with us.

A few other little things; some in sprung rhythm, with various other experiments.

We both have to think about the dishes.

She shot Rose a look before turning to the hare. She seasoned it, set it in the jug with herbs, bacon, a blade of mace, an onion stuck with cloves, two wineglasses of port, a tablespoonful of currant jelly, and a covering of thin broth, and put it on the heat. Then she moved on to the orange cream. Being fastidious in culinary matters- why estimate and run the risk of being wrong, when you might measure and always be exact?- she took out her balance and weighted the sugar which Rose had ground.