We're in the discovery phase. I did discuss it with Goodness Company, our marketing firm, and they thought it was an excellent idea to pursue.

The plan is to initially target walkways between parking lots and sidewalks, but these are privately owned buildings so that aspect needs research. Lake Geneva does that with its ice sculpting contest.

At this point we need to find out what walls could be used for outside wall murals, how the walls would have to be prepared to take a mural and how the mural would get painted and preserved. There are many professional mural painters, but we could use local artists as well.

At first, you think of the 1960s when the idea of a wall mural was graffiti or amateur art, but that is not at all what we are considering. I've done a lot of research and many communities have hired professional mural painters and developed driving and walking mural tours.

The idea came up several months ago at a merchants meeting, where it was suggested that it would increase interest in tourism in Antioch.

In a small company, marketing measurement is even more important. You are not generating 30,000 leads a month, you are generating a few thousand; and each lead is very valuable.