We're going to make an effort to communicate with Tiger and several other players . . . and express our great desire for them come to Milwaukee.

The Golf Channel is going to be home for 15 full-round tournaments. The viewer is going to know where to find the PGA Tour when it's not on a network. We won't have competing coverage. The British Open is on in the morning and we will be on the air later in the day.

Certainly, we would like to have an unencumbered date, but we are going to take what we've got and make the most of it. We're pleased that we are part of the FedEx Cup competition.

I don't know right now how that is going to play out but we think that is a positive. Players who were injured earlier in season or have not played to their standards and are on the outside (of the Championship Series) looking in, we think they'll want to come.

I have a strong desire to communicate what I feel about the world. That's exciting to me.

It comes down to effort and desire. Our effort was there against Oakland. We held them to a very low shooting percentage, but we just didn't go get the ball when the shot went up. That second and third effort is what we're striving to get back at this point and time.