We're going to assume the risk in a period of higher interest rates. One thing that we think makes it so attractive is we're going to guarantee a strong incentive in the future for a product that might not have an incentive on it when you go to buy it.

Mark LaNeve

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We're thrilled that consumers voted with their pocketbook and made Chevrolet the number-one U.S. brand in 2005. But we're not going to spend time celebrating this accomplishment.

— Mark LaNeve

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Hindsight being 20/20, I probably wouldn't have done it.

— Mark LaNeve

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There's a very strong sense of urgency to show improved results now.

— Mark LaNeve

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We're trying to restore some sanity to the pricing environment in our industry.

— Mark LaNeve

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When we are on consumers' shopping lists, we like our chances.

— Mark LaNeve