We're getting more share of wallet, and we're seeing customers buy more [from] other categories.

It is just another of our selections for customers in all categories ... whatever you want to buy, you would be able to find it on Amazon.

All of this is intended to get a larger share of the wallet.

Historically, you've had one way to do it. You'd go out and buy one share or 100 shares of each of the underlying 30 stocks, and you would have a portfolio that acted like the Dow Jones industrial average,

That means if you buy only what you need every week, you overspend on 13 out of 15 categories. We teach people to stockpile when things are on sale.

We are not seeing any drive diversion currently, and we are continuing to see our customers in Cincinnati buy tickets and fly our airplanes to take advantage of all the nonstop destinations we serve.