We're basically a land of immigrants. We are Hispanic, and we wanted to support the Hispanic community.

It is the first time in 10 years that we have shut our doors [as a company].

We're filling a void of an underserved community. We continue to see that in Northern and Central California.

The store is something you've never seen before.

We were working on three sites when we bought it.

If you would be loved, love, and be loveable