We're aggressively working on characters because they're key for this genre.

I don't look at a knife the way I used to. I'm more aware of what it is. I think twice. This is a key finger. It's in every chord.

When Ireland on Sunday launched they promoted aggressively and lowered the price, then followed it with promotions for CDs and DVDs. You'll probably see something similar.

The genre of fantasy is about magic and occult characters.

There's going to be this juxtaposition of the comic strip characters you're never going to see again,

Of course it would have been superb to get something at Arsenal but the Fulham game is the key. It is all about beating Fulham.