We'll never be successful until we think of this as a new medium. No one would think of putting a newspaper on television. Why would you just put television on a cell phone?

We want our audience to be able to stay in touch so if they?re walking down the street and they get a news alert and they want to see more, they can also go watch it on TV.

Consumers want to see news and be a part of celebrity happenings as soon as video is available.

When the next generation of content is developed, we have to think in a totally different way. Think about it more symbolically. The main story that you see on the TV screen is maybe like the living room of a house. But there are various other rooms in this house that you will otherwise never see. But if you use the Internet, you find out what's in the attic. And if you use the cell phone, you find out what's on the first floor. And on another medium, you find out what's in the cellar.

Consumers want to see news and be a part of celebrity happenings as soon as video is available. CBS Alerts' represent the next generation in wireless news and entertainment content by packaging text with a more rich visual experience in near real time.

Consumers want to see news and be a part of celebrity happenings as soon as video is available. 'CBS Alerts' represent the next generation in wireless news and entertainment content by packaging text with a more rich visual experience in near real time.