We'd rather not be here, but we didn't have a choice.

We try to convert the gym into the country that we're featuring.

But most are very, very broke.

We want to be their choice.

That choice reinforced the purchase. It also allowed the customer room to grow toward incremental products and purchases.

We are the ecological choice. These trees are biodegradable, grown as a crop. We're not going into the forest and taking down trees. They are grown specifically for this purpose, as you would grow corn to eat.