Wealthier consumers are online more than most other segments. And online you're always looking to buy from a trusted name.

The Consumer Audio brands category has scores of brands vying for wealthy households. Many of the wealthy are audiophiles who only buy top-of-the-line, yet most also acquire well-known audio brands. We mapped the entire category by brand reputation using the voice of wealthy consumers to gain an understanding of awareness, and the perceived differences among the world's leading audio brands. Brand reputation with the target market has been rated by executives as one of the most critical metrics a brand can measure over time; and there is no consumer more likely to buy more in volume and value than America's wealthy consumer. These are your best prospects and customers.

The problem is that consumers are not only online buyers. They buy in multiple channels. We go to stores; we go to the Web site.

Consumers have said they buy into Meredith Vieira.

wealthier than I was.

Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.