We work 100 percent on a contract basis, so we don't have products of our own. We want packaging companies to see us a marketing laboratory.

There are specific technologies and knowledge required to be good at any one of the areas we do. We found ourselves with talent in every one of those areas.

I was walking up there and we could smell the smoke and I went in with a fire extinguisher and hit whatever I could.

The manual 10-speed should be the [over-the-road] standard transmission for the future.

Our goal in this is to make the transition as smooth and as seamless as possible -- so that residents don't really notice any difference.

I blame myself a little bit because I've allowed them some freedom. I've tried to give them confidence. I haven't shut them down from shooting some of those shots. Maybe I should have done it earlier, but I was trying to get them feeling good about themselves.