We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda.

Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.

My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.

Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.

There is beauty when something works and it works intuitively.

It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.