We were very pleased at how easy it was to migrate
to AdManager, ... To manually transition
all of our campaigns to the new system would have been a tedious and
time-consuming task. Using Accipiter's XMLServer Module, it took us
less than one week to successfully migrate our campaigns, saving us
time, operational costs, and reducing the potential for human error.

When preparing the regular menu, you consider the wine. With the bar menu, you have mixed drinks. That requires an easy style, relaxed food that will go with a martini or a beer.

The proliferation of alternative news outlets has made the competitive landscape more intense for local broadcasters. Digital strategies must now be integrated into everyday operations or news organizations will be quickly outpaced.

This solution has provided us with a new way to sell ads. By allowing our TV station networks to traffic their own ads, we have seen direct operational cost savings.

[AdManager's extensive targeting capabilities were also a factor in CCTVI's move to Accipiter. The company is currently using AdManager to target ads based on niche market content. With over half a million pages of content, the CCTVI network has an extensive network including healthcare, home, legal, and automotive topics, among many others. While the corporate entity defines the initial tagging structure, stations within the network control ad delivery at the local market level.] This solution has provided us with a new way to sell ads, ... By allowing our TV station networks to traffic their own ads, we have seen direct operational cost savings.

We were very pleased at how easy it was to migrate to AdManager, ... To manually transition all of our campaigns to the new system would have been a tedious and time-consuming task. Using Accipiter's XMLServer Module, it took us less than one week to successfully migrate our campaigns, saving us time, operational costs, and reducing the potential for human error.