We were struck by how quickly people acted.

We're taking a long and careful look at how to protect our content.

We're trying to strike a balance between protecting the material and serving fans' needs. We recognize there's significant demand for this video and being able to watch it online. We're charged with finding new ways to distribute content -- and we've been pretty aggressive in pursuing digital distribution.

We recognize there's a demand.

We have people calling wanting to know what to collect to send down there to the hurricane area in New Orleans.

Most people, if they can put together a portfolio of activities, find it's very interesting rather than going back to a full-time job.