We were looking for a business to start, so I did some research and found out the diet industry is a $45 billion dollar a year market.

We built it as a social networking tool, but it really seems to fill a void that people were looking for. They just needed that extra little bit of help.

We have people that use Weight Watchers, South Beach, do yoga, do aerobics. And our users can take all of that information and personalize it for themselves. They tend to interact with lots of different types of people, so there is a really wide range of insights and a really wide range of experiences to learn from.

I think we're definitely getting cool. We used to see research from Asia (about Motorola phones) saying things like, 'It's like some Cadillac that nobody wants.' Now we see research that it's seen as very innovative and cool.

It would be a way to focus on the research-and-development part of the drug business, and let someone else focus on the consumer-products side of the business.

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