We wanted to show that the gum is a quick and safe method of maintaining or improving alertness and physical and mental performance, and our tests did that.

We've also evaluated the effects of habitual use of the gum and determined the effects of caffeine administration on the subsequent ability to sleep in Soldiers who were kept awake for 36 to 77 hours straight. They were able to sleep just as well as the groups that received placebos.

Because it's chewed, it delivers caffeine to the body four to five times faster than a liquid or pill because it's absorbed through tissues in the mouth -- not the gut, like in traditional formulations.

We spent six years in development, giving feedback to the company about dosages, etc.. Our research data regarding the affects of the gum was exciting, so we published the results.

They're not that quick as much as they are physical. That took Staf out of his game.

We can make savings in these direct costs while maintaining our sponsorship levels and improving the central distribution of revenue from television rights. The future technical regulations must impose stricter limits on all the competitors, and allow us to reduce our spending in order to find the improved financial equilibrium we want.