We wanted to get involved in the community off the campus. There is no end to the number of motel rooms in town.

We were so fortunate to shoot in Columbia. We were just overwhelmed by the support offered by the community.

We are excited about continuing to innovate for the academic community. By working with academic publishers and customers and understanding their needs, we have been able to create a unique offering to the marketplace that is a win-win for consumers and our content providers. Windows Live Academic Search is another example of our continued efforts to bring innovative search offerings into new categories. We are looking forward to hearing from our customers during this beta period, which will help us improve upon what is available today.

We know we need to come into Denver and prove that Southwest deserves to be a part of the community. We have a fantastic customer-friendly product and we?ll make the market very aware of our presence. But also, we?ll be involved in the Chamber of Commerce, local event sponsorships and other ways we can give back to the community.

The community must initiate this. It cannot be done by PAT. Jeff Stephan, executive director of the Carnegie Community Development Corporation, had a group there that evening.

A lot of us are trying to do something out of our comfort zone. These are very site specific. Quick ideas, quick pieces.