We wanted to create the ultimate reality channel, where you're the talent and you decide what you want to do,

There has to be a mixture of winning against developing talent and exposing them to a standard they'll learn from.

With wireless access coming in, it's a leaky perimeter now, so you need to be able to protect what's inside. That's the area where we are going to go to next.

I'd like to see it go gold (U.S. shipments in excess of 500,000 copies) and I think it will.

And the more popular your clips, the more money you stand to make. The only limit to what you can earn is your talent -- or the lengths you'll go to make an impression.

We view this with all seriousness. There was long-standing neglect in the failure to get veterinary treatment.