We wanted the project to target, above all, people living and working in Russia, and to foster demand for domestic designers.

We don't really welcome product placement. But in Russia, sponsors demand it.

It's a local event for a limited market.

We have very aggressive expansion plans for acquisitions in Russia and abroad.

There are not many potential subscribers in Russia and mobile operators may only rearrange the existing ones. Mobile operators have started some loyalty programs and will expand the number of offered services (to keep subscribers).

If the National Hockey League was in Russia, I would be getting the attention,