We wanted a position at a level of sponsorship, expenditure and exposure with the team that first of all was available to us here and was not available at Ferrari.

We get lots of requests. When we make an announcement it prompts a flood of various kinds of requests and proposals. We consider all of them within reason and we evaluate them quite systematically.

That level of exposure adds up to more legitimacy. It can make some real sense if there is some strategy behind it.

We spent 151 million pounds, of which 141 has been spent on capital expenditure, primarily in the playing squad.

This deal will further strengthen Vodafone's position in Japan and give us greater exposure to 3G.

We are going to stick to our position.