We wanted a big corporate blue-chip brand where there is very little controversy or negativity surrounding it.

I think we're through with that. It's a lot more positive environment than it was six to nine months ago.

It goes a long way towards answering the critics on a number of counts. It shows we're planning for the long-term future and the owners aren't just in it for a quick buck.

American journalists go for safe stories. They don't like controversy. They don't like to say, 'I was a witness. I saw this. This is true. This is what happened." You have this constant business where journalists can never be the source; there has to be this anonymous diplomat.

The most savage controversies are about matters as to which there is no good evidence either way

Controversies merely speculative are of small importance in themselves, however they may have sometimes heated a disputant, or provoked a faction