We want to be the hometown company of choice, ... and that is how we plan to compete and succeed.

Either we'll succeed and have a well-financed development and operations company, or we'll put Frontier in mothballs, and revisit it next year. So the stakes are high for us.

Having a great ad campaign is not enough anymore. Any company wanting to succeed in selling nationwide needs to market with the following in mind: their audience in every area of the country; regional viewpoints and beliefs; purchasing drivers; information sources; -- and most of all -- what types of promotions (print, radio, TV, internet, etc.) work best in each given market. Many opportunities are being missed simply because marketers are unaware of the regional preferences affecting purchasing behavior.

This is our lottery win and we have a choice. We can spend it all now or we can think through a plan and invest it and live off the interest forever,

Then we have no choice but to make some tough decisions.

I had a choice to move up in a Fortune 500 company, which they put the option in front of me, or go to school. I could always go to school, but I wouldn't always have the opportunity to be a manager of 500 company. That experience was my school.