We want to be about premium quality and premium prices.

Not that long ago the idea of making a burger with jalapenos on it would have been rejected because of its limited appeal. But things have changed dramatically in a fairly short time. Salsa is America's favorite condiment, surpassing ketchup several years ago now, and Carl's Jr. has found success in recent years with a variety of spicy burgers, chicken sandwiches and breakfast burritos, so the time seemed right.

Not that long ago the idea of making a burger with jalapenos on it would have been rejected because of its limited appeal. But things have changed dramatically in a fairly short time. Salsa is America 's favorite condiment, surpassing ketchup several years ago now, and Carl's Jr. has found success in recent years with a variety of spicy burgers, chicken sandwiches and breakfast burritos, so the time seemed right.

It was designed to be a racy ad, but we don't consider it pornographic.

Burritos have become a staple in the American breakfast diet. Our Made-From-Scratch biscuits continue to be our signature breakfast favorite, but the success of last year's Loaded Breakfast Burrito proved that a burrito is a popular and convenient way to enjoy traditional breakfast items. And, steak and eggs is a classic combination at breakfast that tastes great together in a burrito.

There is no question we're the most experienced unit. They've been through the most battles, they've got the most scars. They've got to show the young guys what to do.