We use business intelligence to figure out how to get consumers to a site as well as to determine what information to feed them once they get there. The trick is to consolidate all that we know about the consumer from online and offline data sources and then tag the consumer with a likely persona.

It is one thing to be clever and another to be wise.

John Rizzo is a classic DO lawyer. He understands the culture, the intelligence business. He admires the case officers. And they trust him to work out tough issues in the grey with them. He is like a corporate lawyer who knows how to make the deal happen.

Business intelligence continues its proliferation across the enterprise and we have witnessed the evolution as BI has made its way out of the back office and onto the shop floor, the home office, and the sales field. For the past 30 years we have provided customers with cutting-edge technology and innovative strategies to support organizational success. The advent of portable business intelligence builds on our pioneering spirit and commitment to customer requirements.

John Rizzo is a classic D.O. lawyer. He understands the culture, the intelligence business. He admires the case officers. And they trust him to work out tough issues in the gray with them. He is like a corporate lawyer who knows how to make the deal happen.

I believe this company is able to get back a couple of billion dollars in revenue, and business intelligence was our ticket to do that, ... That is an absolutely sleeping giant in our portfolio. That's a $15 billion to 18 billion market where there's no one clear market leader. I had very high expectations for the role of business analytics.