We took a perfectly good hobby and turned it into a business.

As soon as I saw the guitar and I played it, I knew.

But it wasn't music. It wasn't guitars.

To be able to adjust the strings has always been the most difficult thing to do.

The business strategy is if we can get a critical mass of very local content and a local audience, then we can target ads better than we ever could down to a town level.

Much of our business comes from loggers, ... We open at five in the morning and they are ready to get started before most people have even gotten up.