We think C2 really has the power to become a global trend, ... This is a new product for people who want an active and healthy lifestyle but who don't want to compromise on taste.

We think C2 really has the power to become a global trend. This is a new product for people who want an active and healthy lifestyle but who don't want to compromise on taste.

We've found that as people age, their taste shifts. That's our sweet spot. These are consumers who don't go for the diet colas because of the taste and they want to avoid the sugar in the regular cola.

There are many factors at play in helping our young people build balanced lifestyles. Because of our long-time partnership with America's schools, Coca-Cola wants to play a positive and effective role in helping to promote healthy, active lifestyles among students nationwide.

We have had a deep and mutually beneficial relationship with our bottlers for more than 100 years. One of the historic strengths of our system has been its ability to change and adapt as our consumers, customers and competitors have changed. Change today is coming more rapidly than ever, and if we aren't willing to consider change, we risk missing out on growth.

We are extremely disappointed that a few individuals are attempting to hijack those discussions.