We should teach the students, as well as executives, how to conduct experiments, how to examine data, and how to use these tools to make better decisions.

The experiments show quite clearly that, as you resist more and more temptation, you're actually more and more likely to fail.

What we've offering our colleagues in the flu business is to now mine that data themselves and to conduct experiments that are suggested by our results.

Disasters are usually a good time to re-examine what we've done so far, what mistakes we've made, and what improvements should come next.

Having more data does not always give you the power to make better decisions.

What kind of people would be able to rationalize better than other people? Better storytellers, right? Creative people, right? Because if you're creative, you find more ways to cheat and still yourself a story about why this is okay.