We sell pounds of lint, but its value is a function of fiber quality. These are profitability factors, but we also need to consider adaptability.

Put some diversity in your final variety list. Don't plant the farm to only one variety. Matching varieties and genetics to specific fields helps you spread your production risk. It's simply good management.

It's best to compare varieties and genetics based on multi-year and multi-site averages, when they are available. Yield potential is always foremost in growers' minds, but lint quality can be just as important.

Marketing is the creation of value beyond offering your products and services

The more the marketing, the less quality of a product. The more the quality of a marketing, the more the use of a product.

The value that Taiwan places on being able to purchase a reliable supply of high quality wheat from this region year after year is an example of what can be accomplished and the beneficial relationship that can develop when farmers work with their customers to promote their products,