We realized there was a real niche out there.

We actually didn't know about [Champ] and realized we had him also in our possession. So, a little bit of detective work, and we were able to put the two together.

I don't see how a lot of these smaller niche vendors are going to survive. They're going to have to be swallowed up by the bigger companies in the food chain.

I think we'd like to see his ceiling or find his niche,

I've never fallen for somebody.I've seen so many getting hurt,that I don't think I ever will.If I do I hope I won't end up just like them, because then there is no going back.

Ultimately, taste is so niche and so personal.