We put a lot of emphasis on it. There are so many benefits to having trees.

We hadn't done that in the first two weeks. That was really a major point of emphasis during our practices and the kids responded well.

It's very controversial and it (the Park Service) put the wrong emphasis on it. I don't think we're satisfied yet.

I think the whole thing just needed swept away. It started again with somebody new just changing the emphasis. George [Burley] coming in at the same time as Mr Romanov and having no thoughts in his head about Celtic or Rangers has been a great help to them.

It's not just an issue of the trees. The removal of the trees is part of the overall plan to reinvigorate the park.

[But what if you're not a behemoth like GM? The benefits apply to organizations of any size.] It's affordable 'narrow-casting,' feasible to do whether your audience is 10 or 1,000 people, ... my handshake to the world.