We paid retail, which is killing me.

This is now much bigger than the specifics they uncovered.

Something like this shouts your brand. You can?t put a dollar figure on your brand.

The thought is, quite simply, to capitalize on our brand and use our talent in pre-packaged pieces and in separate stand-ups with local reporters.

There?s a huge debate within the industry and The Smoking Gun is now attached to it.

When people see and hear testimony with their own eyes and ears, we have a better opportunity to understand how a verdict can be reached.