We opted to go in another direction because of consumer feedback.

There is more lemon and lime flavor to it.

We're very excited about the new ads, which begin running in May.

It's another step in that direction.

I like the makeup and direction these girls have chosen to take. We laid the groundwork last year. We're raising the bar.

I don't save people. God saves people. I can point them in the right direction. I can say, 'There's that door. I think if you walked through it, you'd be happier than you are.'