We needed to retain the elements of the old label so as not to alienate the existing consumer base, but by paring them down to their most basic shapes and forms, the same elements become sleek and modern.

We literally wanted it to stand head and shoulders above the other brands on the shelf.

The basic problem and perhaps the biggest challenge was that people had a secret love of the brand but the existing packaging did not do it justice. On this job we were lucky enough to be able to work on the design of the actual glass bottle, not just the label.

Fidelity to the subject's thought and to his characteristic way of expressing himself is the sine qua non of journalistic quotation.

Most women experience issues of power and sexuality, but very few women talk about it. There's the threat of the loss of approval.

I wasn't always a writer. When I went to college and majored in fine arts, I was a painter. Then I was a stay-at-home mom.