We made a significant investment. The character of the area is residential, and we want to keep it that way.

Economics should always be paramount over tax considerations. Don't let the tax tail wag the investment dog.

To retain your character you need marketing. Without marketing, you can do nothing,

Something has got to be done to improve the return on our investment.

While this investment is substantial, it represents an important step toward ensuring our long-term competitiveness.

I think it would be a mistake to analyze this as a short-term investment. Our view is very long term.