We know that teenagers aren't going to be swayed by dire warnings, but we know they love music, and maybe they will protect their ears if they realize it will allow them to enjoy music for many more years.

Country music was her real love, but she thought she could connect better with teens if she put it to rap.

And these children that you spit on
As they try to change their worlds
Are immune to your consultations.
They're quite aware of what they're going through.

- Changes

What we're finding is that teenagers really like the music. We've gotten good feedback from kids in Woodland, too. Everybody likes it. I think it's because we play the best songs from each decade, with an occasional new hit tossed in. Good music is timeless.

Young kids and teenagers are exposed to music celebrities a lot more than they are to athletes, and companies are capitalizing on that fact.

We should be very successful if we play our game. We just need to continue playing the way we have and we should come out with a win.