We just wanted to have information out to owners and operators before the business part of the season gets under way.

Each month, a different speaker will present pertinent business information and answer questions. Business owners will also be able to network amongst themselves and talk about what works for them and what doesn't. It's information that new business owners can really use.

We wanted to provide guidance before the season starts.

We are looking at that and we know that if you look around at average people, you know this is not an accurate average to be using.

Analysts are great at providing data and information that the average buy-side shop doesn't have the capacity to get on their own. But no one on the buy side was ever under the illusion that these people were objective.

But there is no infrastructure underneath it to get information. There are no business federal identification numbers that would allow you to get SEC, OSHA and EPA findings on a company.