We hopefully have a fun 'day out' destination for the people of Beijing. We want people to stay in our store for at least a couple of hours.

It's just the best way to start your day. People who surf, they know the object is to have fun. You work hard, but you work hard to have fun.

At the end of the day, we still have a goal to get our message out there quickly to our core consumers, and television is still far and away the primary vehicle.

It's a fun day for people to come together and meet their neighbors.

We make it a big fun day for those people. And we keep them at the same events so they've learned their jobs. It's the buzz around the Elks all this week.

A lot of people who aren't parishioners or parents come out every year. It's a fun?filled day.