We hope to see a new world record set in our backyard. We are offering a $25,000 prize pool to power these athletes in their goal of reaching new and exciting heights.

We are excited to be part of this powerful sport that hinges on high-energy performances. Protein, as part of a meal, increases power and strength. This partnership allows us to communicate the importance of protein and nutrition to millions of Americans in a powerful way.

Tyson Foods is examining and testing the idea of using mobile marketing to build more direct relationships with consumers. Success will allow us to more effectively activate sponsorship properties like the U.S. Olympic Team and USA Gymnastics. This technology allowed us to effectively amplify the Tyson presence in the arena and initiate a dialog with more than half the families in attendance.

We are excited to be part of this outstanding group of athletes who understand that the energy that comes from a protein-rich, well-balanced diet enables them to perform their best. Protein, as part of a meal, increases power and strength. This partnership allows us to communicate the importance of protein and nutrition to millions of Americans in an exciting way.

This is an invitation for people to get a better glimpse of who we are as a company and what we stand for.

Given the level of talent coming to this year's competition, we are raising the stakes and offering $25,000 to each athlete that sets a world record. We are confident that we will witness at least one record-breaking performance.