We hope that through the variety of things we do, both serious and secular, there's something for everybody.

I don't do serious.

[But golfer Mike Weir's name never came up, and Roseanne's did.] Our hope, ... is that you can take a little slice from each state and remember it forever.

As if he were a man of a certain kind of secular faith,

I've seen a demonstration for children when they all stand around a piano to play a piece of music, but each person can only play their note. It's a similar concept.

We couldn't find a rental company with a truck big enough for us.