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We helped them define what Harley stood for and build Harley positioning and build a licensing program that really reflected the brand.


Alan Siegel

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With Harley, you build it, then you've got to take it apart.
NOAH HATHAWAY Harley's been influential, but I'm not a big Harley fan.
NOAH HATHAWAY I like to open for a band as it brings on sort of a challenge and it makes things more interesting. ...
KELLY JONES Build a brand or a brand will build you.
RICHIE NORTON A brand is a person that has a voice, evokes emotion and spreads a message. Build a brand or a brand...
RICHIE NORTON The spirit Harley-Davidson signifies is the pursuit of freedom, the enjoyment of life. This is not j...
HOLLIS ZHAO Well, I'm a Harley Babe.
LAURA SCHLESSINGER They are a small brand. They are not a monster brand. The name of the game for them is to build bran...
HOWARD DAVIDOWITZ Harley-Davidson has succeeded for 100 years. We hope China will continue that trend for another 100 ...
HOLLIS ZHAO Dad called [General Motors designer] Harley Earl's designs 'chrome-plated barges,' ... He said that,...
RAYMOND LOEWY A Harley is a blank canvas. We take it to a whole new extreme.
JASON MARTIN Just build your brand from day one, man. Your brand is your name, basically. A lot of people don'...
MEEK MILL And I look at Harley, and the billions of stars are in his eyes, and he's drinking them up, pouring ...
BETH REVIS If you don't have some control of how your image is used commercially, you really can't build a cons...
CAROLYN BIVENS How can you say anything other than Ratatouille is Pixar's best movie? Your a chef, for Christ's sak...
AMY E. REICHERT I ride a Harley and a chopper. Those are the two bikes I ride the most.
BEN ROETHLISBERGER We think that Harley-Davidson could guide production down slowly later in the year, pending seasonal...
TONY GIKAS I'm a pretty informal guy. I ride a Harley.
FRANCIS COLLINS That helped them build a lead, which helped them the rest of the game. Even though we stopped them l...
GRAY EKLUND When it came to the discussion about would Harley do an electric bike, I said, 'Absolutely - thi...
JOCHEN ZEITZ I love Harley Quinn. I do. I just love it.
KATEE SACKHOFF The difference between DREAM and DESIRE is that the dream is what we build for the team and the desi...
ANUJ SOMANY Build a lifestyle around your brand, and the audience will follow.
EVA CHEN You don't buy a Harley with your mind, you buy it with your heart and your balls.
ROBERT PATRICK I will not leave this Earth until I play Harley Quinn.
HARLEY QUINN SMITH The Harley's got a little too much torque when it comes to jumping.
EVEL KNIEVEL We have built an impressive roster of captivating and successful children's entertainment properties...
ALFRED R. KAHN It seemed like the time to make the break with the past and build on the new positioning.
GAVIN HARVEY All around the world, (Harley) has been synonymous with freedom, open roads, raw power and good time...
DAVID FOLEY You don't buy a Harley with your mind, you buy it with your heart and your balls.
ROBERT PATRICK It was a natural thing for him (Harley) to do what he did. It was a natural thing for the (detective...
LARRY CROWELL The greatest legacy that I can have is to build a brand that lives beyond me and stays true to the D...
JOSEPH ABBOUD Your brand is your name, basically. A lot of people don't know that they need to build their bra...
MEEK MILL We began to rebuild our program because we realized new customers are the lifeblood of our operation...
MARCI RAIBLE I just got a guy on a Harley-Davidson (who) pulled over and gave us five bucks. I'm just amazed.
BOB STACEY For what Harley Street specialist has time to understand the body, let alone the mind or both in com...
VIRGINIA WOOLF I have two Jack Russell terriers, Harley and Gracie, who I like to go running with in the park.
MEGAN HILTY People have already gone into [the Harley store] and given $106,000 so far. The goal is to raise $1 ...
MARC ABEND I really want to build a program for the community and Madison. As it grows, I hope to add a men?s a...
JAMIE WILLIAMS If you don't build a personal brand, someone else will brand you with the wrong label.
RICHIE NORTON I knew exactly what I wanted to do. I wanted to build some kind of lifestyle brand that was preppy a...
TOMMY HILFIGER Obviously, it's a great opportunity for somebody else to build a brand in their absence.
CHARLES BULLOCK It would be easier to build the OzEmail brand than the iiNet brand, but that's for Michael Malone to...
DAVID SPENCE Ataturk sent several Turkish staff officers to Afghanistan, helped them build their own army.
BULENT ECEVIT People need patience. It takes time to build a brand.
CARMEN BUSQUETS We want to be sensitive on how we deal with that. Because we really are a community, we want to buil...
CHAD HURLEY With time, there will be gangs of leather-clad Harley drivers cruising through the streets of China.
HOLLIS ZHAO We'll stock some subassemblies—many of them on consignment—and key parts and build to a forecast...
MIKE PARILLA When we build, let us think that we build for ever.
JOHN RUSKIN When we build, let us think that we build for ever
JOHN RUSKIN We are trying to build a program and our goal is as ambitious as zero heart attacks.
HARVEY GREENE I think it takes 30 years to build a luxury brand.
TAMARA MELLON The increasing status of Xbox 360 as the premiere next generation digital gaming and entertainment s...
ALFRED R. KAHN What we're trying to do in communities we build is do exactly that, build a community.
HAROLD CHRIST We look at what strengths the kids do have and try to build on those assets. And most importantly te...
MARK PARKS We said, why don't we build a really big tip-up, and use that spring?
ADAM ZULEGER We're going to build our brand around this line.
ALLISON HOOPER They would draw the designs and then my mom sent them in to Build-A-Bear and Build-A-Bear put them o...
SARAH KURZU That's a luxury that we're glad to have. Absolutely. That's great for the program, being able to bui...
BILL UNZICKER Our philosophy from the beginning has been to build a well known brand.
GARY GERDEMANN I wanted to go somewhere where I could help build a program, not go to a program that was already bu...
ARNIKA BROWN If a castle gets destroyed, you just build a new one. If you wanted me to I'd build them over and ov...
FUYUMI SORYO Mass advertising can help build brands, but authenticity is what makes them last. If people believe ...
HOWARD SCHULTZ We take the suggestions people give us and build the best reality we can for them.
BETSY BEERS We were able to align ourselves with three strong brands that have the same passion as Department 56...
CEO SUSAN ENGEL The schooner Anne and Reuben was used to transport granite from Maine, and some of that helped build...
CLAYTON ALLEN On the other hand, we raised $25 million by going public. It's that money that we used to build ...
DAVID TALBOT I knew exactly what I wanted to do: I wanted to build a brand of clothing around my own attitude and...
TOMMY HILFIGER In the present day corporate world, it is utmost important to build a personal brand for yourself an...
ABHISHEK RATNA Use social events, social networks and every get-together at work to build a stronger brand YOU!
ABHISHEK RATNA I intend to build this brand again, ... Elite is legendary.
DONALD TRUMP It was a great win for our program. We're really young, and they needed some confidence to build on,...
BRAD CARSON I am a writer who works from an outline. What I generally do when I build an outline is I find focal...
BRANDON SANDERSON For missionary entrepreneurs, the dream outcome is to build an 'Internet treasure' - a brand...
BING GORDON I think the girls know that this program will be remembered for a long time. I am very proud of all ...
DEB GAINES We really want to build young men and women.
ANTHONY THOMPSON It took a while to adjust, but we've gotten used to her style. We really like it and feel like she's...
CASSIE OSIECKI We're trying to do the best thing, but there's always the unknown out there. What if the (study) con...
COMMISSIONER MARCIA WARD Positioning the brand and regaining trust are all smart things for us to do and those are the litmus...
JOHN MCKINLEY We didn't really expect the bid to come. It was just a great opportunity and second chance for us to...
LYSSA DENNARD Do we really need these big, gigantic, heavy rockets? What if we launch a rocket that's empty, a...
BUZZ ALDRIN We helped build houses 10 and 11 from the ground up. And we have been involved in every aspect of ou...
JAIMEE HILGENDORF Maybe one day the smears of paint Harley left throughout Godspeed will fade, and maybe the stars nev...
BETH REVIS I'm just a 50-year-old Harley riding grandma. I've gotten very discouraged by the quality of riders ...
JANET BARRETT We know the tradition that Milwaukee has and how tough it is to play here. We're trying to build a p...
BETH COUTURE I know it's a neighborhood rivalry, but at one point I told my coaches to look around and see what y...
DONALD DAVIS Let's build a monument for the veto. Let's build a monument for impotence and incapacity.
ZULFIKAR ALI BHUTTO I don't know what we'll build there. We might build a new Liberty High School there and a second ele...
JAMES BRICE We were hoping to build a small, profitable company. And of course, what we've done is build a large...
JEFF BEZOS Mr. Albert? Mr. Albert?” Harley said.
“Just Albert’s fine,” Albert said tersely.
�...
MICHAEL GRANT I thought (the award) was well-deserved. You're talking about a kid who's the second-leading scorer ...
WILL BROWN We're not looking for names here. We're looking for an energetic person that's going to get the job ...
MANNY ZAFIROS So far, we've built awareness. Seven years ago we weren't a very well known brand. Now we are, and n...
DAVID STEEL I'm not keen on cars and motorbikes. I tried to be a biker, but it wasn't me - I bought a Ha...
COLIN FARRELL At the time, it was the right thing for our team. We think we made ourselves better in the long run ...
DAVE BARR We build the larger stores because that is what the customers are looking for.
GLEN WILKINS We have the imagination and the will to build a better world. Let's build!
TONY BRADY We have done a very considerable due diligence. We have spent a lot of time with the local managemen...
JULIAN ROBERTS We want to build leaders and build voices.
KAREN FULTON I know what they've been taught and we can build on that.
LAUREN ELLIOT

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JEFF SIEGEL Like any outdoor event, we're a bit weather-sensitive. We have stayed open mostly rain or shine, unl...
JEFF SIEGEL Some customers have nearly doubled their energy costs. For those customers, demand response programs...
JEFF SIEGEL We have met again today with Blue Cross. We are making progress, in our opinion.
JEFF SIEGEL The question is who defines 'regularly' and what does it mean?
JEFF SIEGEL Does it apply to your Xerox copy machine repairman or the UPS man who comes to your school every day...
JEFF SIEGEL There's a quid pro quo. I think if you give the people a good entertainment experience, they might o...
JEFF SIEGEL First, the best wine is where you find it. It doesn't have to be the most expensive wine.
JEFF SIEGEL These are things coming from reporters who have not only covered many, many other hurricanes, they'v...
ROBERT SIEGEL It has potential for great harm. We are going to be watching them very closely.
NORMAN SIEGEL It became inevitable that television would address life's mundane problems because television it...
LEE SIEGEL The sitcom's traditional role has been to comfort the viewer who feels burdened by the unreality...
LEE SIEGEL He needed to pass 24 hours for the year to compete in January and he needed to take 15 hours this fa...
TIM SIEGEL It is the experience of living that is important, not searching for meaning. We bring meaning by how...
BERNIE S. SIEGEL If you watch how nature deals with adversity, continually renewing itself, you can't help but lear...
BERNIE SIEGEL, MD We get trapped in power struggles. When our kids feel backed into a corner, they instinctually fight...
DANIEL J. SIEGEL This is the first large, population-based study evaluating liver transplantation in the United State...
DR. ABBY SIEGEL We determined that people of a younger age, who are married and who have smaller tumors were associa...
DR. ABBY SIEGEL If patients meet the criteria for transplantation, this approach offers an excellent chance for long...
DR. ABBY SIEGEL Whites were 2.1 times more likely than African-Americans, two times more likely than Asians and 1.6 ...
DR. ABBY SIEGEL