We haven't unfortunately been able to persuade Apple Corps in relation to their Beatles catalogue. But we have persuaded everybody else.

For the corps to persuade people that it is part of the solution and not part of the problem, it will have to change its behavior, ... Continuing the practice of spreading funding across a wide range of projects in the hopes of growing the corps program will not be an acceptable answer. We have to return to a situation where the Corps of Engineers is respected for its professional engineering judgment.

Apple Computer has the exclusive right to use the apple mark on such a broadcast, if used to indicate the source or origin of the hardware and downloading services mentioned in the advert.

That is obviously the product of discussion with lawyers.

Viewers aren't ignorant people, but … have significant understanding of what Apple Computer does and the object of the exercise, accepted by people watching, was to get the benefit of the download.

Data transmission is within our field of use.