We haven't come in here expecting to take business from everybody. We're coming in and offering the Virgin brand...and we're offering a different experience onboard.

We haven't come in here expecting to take business from everybody. We're coming in and offering the Virgin brand... and we're offering a different experience onboard.

We're looking at a 10-12 per cent market share in our first year. If we are doing very well we would increase our flights from a daily flight to double daily.

We are always looking for ways to expand the natural part of our business. But our core business is going to be based on the core cable business.

They are smart designers because they're into the business as well as the creative end.

We want to be able to talk about their business, rather than say 'here's what we do' and try to fit out product into their needs.