We have two regional brands. You wouldn't think our ads would become part of modern culture.

That ad has become as much a part of popular culture as the Energizer Bunny.

I'll agree with them -- we're undervalued. I'm thankful they've driven the stock up to $16.

'Great Things About Being...' is a provocative and often dead-on look at stereotypes created by popular culture, and provides a tongue-in-cheek and satirical perspective that most anyone can relate to.

We plan on growing by focusing on big, juicy, delicious burgers for young, hungry guys,

We've really gotten a ton of coverage out of this.