We have sort of a submarine program, we are not getting the limelight. But in the long run, it will be very interesting to see who comes out ahead.

I'm not interested in the limelight.

It's not an insurance program. It's targeted as a wellness program to keep them well and out of the emergency and urgent-care centers.

Toyota has this big cash hoard. They can lose as much as they want to, and use the car as an advertisement. We can't compete with them on that level.

Our hybrid battery now has half the weight of theirs, and half the volume.

I must confess that my imagination refuses to see any sort of submarine doing anything but suffocating its crew and floundering at sea.