We have some really loyal people with us who helped to brand the Franklin name and reputation. We will do everything we can to make the transition as easy as possible.

When people use your brand name as a verb, that is remarkable.

The Red Cross is a brand name, and people automatically pick it for donations. But there are a lot of local groups who could use assistance and reimbursement, and the Red Cross isn't willing to do that.

That was a new brand, and certainly now that it's established with a very loyal following and given the amount of hype and buzz they created, that is one barometer of what possibly could have been.

There are a lot of good commercials ... but having said that, do we really remember the brand name and what it's all about? Any commercial that makes its mark and can be remembered gets over its first hurdle.

That's because the name has almost become a brand name. My essence is still me. But that name Corey Hart refers to this an album.