We have increased results by more than 400 percent in the last two years because we have the right tools, people and process in place.

The best thing a coupon does is that it helps track who's been to the Internet. A lot of customers walk through the door and you don?t know it was an Internet customer.

Now, instead of strongest newspaper ad, you have to have the strongest Internet presentation.

Houston's a great team, and we haven't played well on the road. We just have to put this loss behind us and go into Houston with a different mindset.

When the customer arrives for their test drive, they will have a reserved Internet parking spot and the car they inquired about will be pulled up and warmed up in the winter or cooled down in the summer.

We weren't making shots; that was the biggest thing. I had a few shots I should have made.